TikTok to Shut Down U.S. Operations on January 19, 2025
TikTok, the widely popular short-form video platform owned by ByteDance, has announced its intention to cease operations in the United States on Sunday, January 19, 2025. This decision comes as the company faces increasing pressure from U.S. authorities over national security concerns. Background The shutdown stems from a federal law enacted in April 2024, which […]
Inwurx Achieves Esteemed 2023 Google Premier Partner Status
Inwurx, a digital marketing agency, has achieved the esteemed Google Premier Partner status again for 2023, placing them in the top 3% of Google Partners nationwide. The Google Premier Partner program provides advertising agencies and third-party organizations managing Google Ads accounts with a range of valuable benefits to assist their clients in online marketing success. […]
Inwurx Named Google Premier Partner 2022
Inwurx – Digital Marketing Agency, has attained Google Premier Partner status for 2022. The accreditation positions Inwurx in the top 3% of Google Partners across the country. The Google Partners program, designed for advertising agencies and third parties that manage Google Ads accounts on behalf of other brands or businesses, empowers companies by providing innovative […]
Facebook Advertising – The Basics
Intro to Facebook Ad Campaigns Social media campaigns are one of the most powerful tools modern businesses have to reach their target audiences. It is no wonder that small businesses are increasingly turning to social media platforms as their primary way of engaging with new and returning customers. With this surge in social media use, […]
A Guide to SEO for Small Businesses
When it comes to optimizing your business for search engines, it does not matter whether your company is big or small. SEO is a vital part of running a business in the 21st century. So what does it mean to implement SEO as a small business owner? Basics of SEO SEO stands for search engine […]
B2B Marketing: Best Practices & Common Mistakes
Business-to-business (or B2B) marketing is set apart from business-to-consumer (B2C) commerce by its own best practices. B2B marketing refers to the practice of businesses marketing their products or services directly to other businesses, rather than to consumers. Much of B2B marketing involves the same principles of traditional marketing. But there are also many special considerations. […]
Business Guide to Starting PPC Marketing
Successful pay-per-click (PPC) management has become part of the modern toolkit for successful businesses. PPC marketing is an online marketing strategy that helps advertisers make money when users visit websites after clicking on the ads. Advertisers submit bids based on the predetermined value of a user’s click in response to keywords, audience type, and platforms […]
Social Media Marketing Intro
What Is Social Media Marketing? Social media marketing uses social media platforms to market products and services. In the digital age, the most effective marketers are social media influencers and advertisers. Social media platforms are as diverse as their consumers. They have been integrated into daily life and enabled marketers to access them in new […]
Intro to Google Analytics for New Marketers
What Is Google Analytics? Google Analytics is a freemium web analytics service provided by Google as part of its Marketing Platform. Essentially, it lets businesses track their website traffic by providing data on visitors. Since its launch in 2005, Analytics has become the most used service of its kind in the world. Analytics even includes […]
Why Is Content Marketing Important?
The Importance of Content Marketing Content marketing is central to modern business. Years ago, content marketing was seen as one advertising option among many. Now, it is becoming clear that any company looking to stay competitive has to engage in some degree of content marketing. What Is Content Marketing? Content marketing is a simple but […]