What Is Social Media Marketing? Social media marketing uses social media platforms to market products and services. In the digital age, the most effective marketers … [Read more...]
Intro to Google Analytics for New Marketers
What Is Google Analytics? Google Analytics is a freemium web analytics service provided by Google as part of its Marketing Platform. Essentially, it lets businesses … [Read more...]
Why Is Content Marketing Important?
The Importance of Content Marketing Content marketing is central to modern business. Years ago, content marketing was seen as one advertising option among many. Now, … [Read more...]
What Is a Value Proposition?
Value Propositions are the value that companies promise to bring to customers who buy their products or services. When you make a value proposition, you introduce your … [Read more...]
Intro to Amazon PPC Marketing
Amazon has totally transformed the way online businesses find customers. This is true not only of actually listing and selling products but also advertising them. … [Read more...]
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