This week David, Ryan and I discuss keyword research and Match Types in AdWords. Where can you get ideas for your keywords lists? What are the 5 keyword match types in … [Read more...]
Bing Ads Expands Opportunities Tab to All Markets
The Bing Ads opportunities tab was released in the US last August. This program has helped many advertisers get specific campaign performance optimization suggestions … [Read more...]
Bing Ads Launches Universal Event Tracking
Bing Ads has recently made the official launch of a new ability that will help advertisers define and track goals for their ads. This new option is called Universal … [Read more...]
Google Busts Myths about Online Impact to In-Store Shopping
There has been a lot of talk about how online research and even the use of smart phones in the stores has impacted the shopping habits of people in brick and mortar … [Read more...]
Google AdWords Releases Seasonal Marketing Guide for Online Retailers
As the holiday season rapidly approaches us, Google AdWords has just published some valuable information that will help anyone who does online marketing to get the most … [Read more...]
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