Google AdWords has recently partnered with Ipsos MediaCT to survey consumers about their planned shopping behavior for this holiday season. They found a lot of very … [Read more...]
Bing Ads Completes Device Targeting Updates
Bing has announced that they have completed their goal of rolling tablets and PCs into a single device target category for their Bing Ads platform. This is an important … [Read more...]
Bing Ads Making Significant Changes based on User Feedback
Bing has recently published a post that goes into some depth about the fact that they are listening to customer feedback, and making some key changes and improvements … [Read more...]
Google Display Network Launching Custom Affinity Audiences
For the past couple of years, marketers and brands have been able to use an AdWords feature called ‘affinity’ to help better target their desired audience. You … [Read more...]
Cross-Device Estimated Total Conversions Now Available For Display
Estimated Total Conversions has been active for about a year through the AdWords platform, and it has been used by thousands of advertisers around the world. This … [Read more...]
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