Back in April 2019, Facebook made some changes to the way they reported ad relevance in a move to offer greater clarity to advertisers and make optimization of ads … [Read more...]
Building Through Social Advertising: Should You Jump-In with Both Feet?
‘If you build it, they will come’ holds a lot of meaning in the world of social media marketing. Smart advertisers know that they need to go where the people … [Read more...]
Creative Content Rules! The Pros and Pitfalls and How to Make It Work For You!
Marketing has evolved in many ways over the years. No longer are the days of mass mail outs and generically worded radio spots in an attempt to make a sale. The … [Read more...]
KPIs: A Business Can’t Grow Effectively Without Them
Key Performance Indicators (KPIs) can be used across an entire organization. From overall organization KPIs to dialing down to department level KPIs or even … [Read more...]
Using Omni-Channel Retailing to Create the Ultimate Customer Experience
"If people are searching for a product on their phones, there is nothing more targeted than serving that item with a picture, description, and price, while letting … [Read more...]
