When merchants are running any type of product listing ads (PLAs) it is important to ensure everything is working properly. When there are errors with your data it can … [Read more...]
Google Expanding Merchant Promotions To More Countries
Google launched their Merchant Promotions feature to retailers about two years ago. This program allowed merchants to show promotional items next to their Product … [Read more...]
Optimizing AdWords for Large Scale Campaigns
With Christmas just around the corner many advertisers are really ramping up their efforts to bring in as many customers as possible. Part of these efforts includes … [Read more...]
Google Best Practices publishes Paper on Automating Bids
One of the best ways to make sure you are getting the best results from your Google Ads campaigns is to have bids placed automatically, and adjusted in real time based on … [Read more...]
Google Publishes Paper on Remarketing for Search Ads
Google has recently published a new paper titled, “Winning the Second Chance – Reaching High-Value Customers with Remarketing Lists for Search Ads.” This paper is part … [Read more...]
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