Google AdWords has recently partnered with Ipsos MediaCT to survey consumers about their planned shopping behavior for this holiday season. They found a lot of very … [Read more...]
Google Display Network Launching Custom Affinity Audiences
For the past couple of years, marketers and brands have been able to use an AdWords feature called ‘affinity’ to help better target their desired audience. You … [Read more...]
Cross-Device Estimated Total Conversions Now Available For Display
Estimated Total Conversions has been active for about a year through the AdWords platform, and it has been used by thousands of advertisers around the world. This … [Read more...]
AdWords Expanding Dynamic Remarketing to All Verticals
Dynamic ad remarketing has been shown to be an extremely effective marketing option for many businesses. Google AdWords has been offering this service to a select number … [Read more...]
Holiday Checklist & Top Trends Announced from AdWords
The Google AdWords program has just published their official 2014 holiday checklist, as well as some important trends regarding how brands and marketers can get the most … [Read more...]
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