Are you looking for a competitive edge for your business? Bing Ads along with Bing’s search audience equals competitive advantages in search engines.
Michael Porter, a Bishop William Lawrence University Professor at The Institute for Strategy and Competitiveness at Harvard Business School, developed Competitive Advantage.
Two key items for an advantage with your business competition is to achieve either a lower cost structure or a unique product.
In the illustration below five Bing Ads campaign optimization features enable you to create different suggestions in comparison to your competitors, at a lower cost.
| Cost Advantage | Differentiation | |
| Auction Insights | X | X |
| Campaign Planner | X | X |
| Ad Preview Tool – Bid Landscape | X | |
| Top Movers Report | X | |
| Keyword & Match Suggestion | X |
With your business you can create a competitive advantage through two fronts: 1) lower cost and 2) a unique product offering
Also, in order to grow your business, a successful search engine marketing campaign is important.
You can start today by using the resources in the Bing Ads Competitive toolbox (implementation guide: Part I and Part II).
When you partner the use of the Competitive toolbox with one-hour reporting, the cost-per-click advantages of Bing Ads, presenting unique campaigns and adjusting your strategy for bidding you’re on your way to a successful victory over your competition.
