In the latest BingAds Blog, Tina Kelleher talks about how using social media can be a great way to market your business, build relationships with customers, and generally gain the exposure your business needs. Of course, Bing Ads can be a great way to help build your social media presence as well as your brand success.
In this post, Kelleher talks about the rock band, The Grateful Dead, and how they would allow their fans to record their live shows, and distribute them to other fans. Of course, they didn’t let them sell the recordings, but their goal was to help build as big of an audience as they possibly could as fast as they could. Needless to say, they were quite successful. In many ways, social media marketing works in a similar way.
While some people think that spending time on Facebook and other social networks to promote a business is a waste of time, the reality is that it is a longer term investment that can pay off in some very positive ways. Just like the Grateful Dead, who have one of the most loyal fan bases in the world, businesses can build brand loyalty using social media.
Driving Passion
One of the most important parts of the post covers the concept of focusing your social media efforts on your customer’s passions. Whether you are posting a longer blog to your social media, or just interacting with followers on a daily basis, it is important to remember to focus your efforts where your customers are most passionate.
For example, if you are a company that sells camping supplies, you may be proud of the fact that your tents use only high quality materials. While this is certainly a selling point, it is not likely something your customers are passionate about so it won’t fit in with your social media campaigns. Instead, talk about the great outdoors, hiking in the woods, sleeping under the stars and things like that.
This will help to get and hold your customer’s attention, because it is what they are passionate about as well. This is a great way to build up a more loyal customer base who will be coming back to you for many years to come.
Success with Social Media
While many people don’t think that BingAds and social media marketing have much to do with each other, the fact is that they do. Bing is working to position themselves as a overall business partner who will help you with all your marketing needs. Providing these social media marketing tips can be invaluable to the business owner who is looking to grow and expend their social media marketing.
