Google AdWords Success in 2014 and Looking Toward the Future
As the year comes to an end, it’s that time again: reflect on past. That’s exactly what Google is doing in their official AdWords blog, celebrating their customers success by talking about some of their more famous clients and where they’ve gone in the past year. One of those clients is L’Oréal Paris, who has […]
Insights for the New Year from BingAds
BingAds blogs has recently posted an update on the blog taking a look back at the past year and the successes that BingAds has brought businesses and marketers. In addition to that, the New Year always brings new opportunities, and she goes over some key preparation tips and ideas that you should consider if you […]
Bing Ads Launches new Training on Lynda.com
Online advertising and marketing can be a confusing topic for many people, and it is no surprise why. The entire industry is quite different than traditional advertising, and requires that most people go through a learning curve. In order to help with that process, Bing Ads has teamed up with Lynda.com to provide new ‘Bing […]
Bing Discusses Benefits of Required Privacy Policy
Over the last several years government agencies such as the FTC, and others, have started cracking down on privacy policy violations. This has led many companies, including Bing Ads, to begin requiring a great privacy policy to be in place before you could use their services. Most people think that this is just an annoyance […]
Bing Ads Explains Recent Improvements
Bing Ads offers users the opportunity to provide feedback and direction as to where they think Bing should be focusing their energies when it comes to improving their ads platform. Since they began this program, they have been making changes, both big and small, which have so far addressed nearly 900 requests from their ‘Bing […]
Google AdWords Improves Mobile Shopping Experience
Google AdWords has recently announced that they are making some changes to the way their mobile shopping ads are displayed. The update is going to help provide more information, and information that is easier to enjoy, for people who are browsing on mobile devices. In their announcement, they said that the numbers prior to Thanksgiving […]
Bing Ads Campaign Planner gets Update for the Holidays
A recent announcement from Bing Ads has confirmed that they are rolling out a new, more powerful version of the already popular Campaign Planner Tool. The update will be completely launched with plenty of time to take advantage of it for the rest of the holiday season. In the updated interface, three of the most […]
Google Analytics Premium Reports 28% Increased Conversion Rate
Google is working on encouraging people and advertisers to begin using their Google Analytics Premium service, which has recently had some nice improvements. To highlight just how effective it can be, Google Analytics had worked with a UK based family clothing retailer to run some tests. The retailer had already been using the DoubleClick campaign […]
Google Merchant Center launches new Diagnostics Tab for Easier Troubleshooting
When merchants are running any type of product listing ads (PLAs) it is important to ensure everything is working properly. When there are errors with your data it can cause your ads not to be displayed properly or may even fail to display at all. The problem many advertisers face is that it can be […]
New Feature Launched to help make Analytics Easier
Most advertisers know that Google Analytics is one of the most powerful tools they have to help them make better decisions with their marketing, and improve their websites in general. The vast majority of people, however, only use a small portion of the features that Analytics has available. This is because most people don’t really […]
