Google Expanding Merchant Promotions To More Countries
Google launched their Merchant Promotions feature to retailers about two years ago. This program allowed merchants to show promotional items next to their Product Listing Ads within both the Google Search and Google Shopping results. The idea was to help improve click through rates, and promote improved sales for the advertisers. You can see a […]
Bing Recommends Sitelink Extensions for Improved Ads
When creating an advertisement to run on Bing there are a lot of things to consider. Since it is a fairly small advertisement, you need to make sure every word is optimized perfectly to get the results you desire. Many people find that even with the best of intentions, they don’t get the conversion rates […]
Close Varients to Launch in the UK and Ireland this December
As you may remember from several weeks ago, Bing Search has recently launched the feature that will allow your ads campaign to target close variants along with your exact match keywords. This was reported HERE on this website. It seems that the launch was a success, and most customers are quite happy with the services. […]
iOS App Installs now Trackable in Google Analytics
Many people today are using AdMob and other ad networks to help promote their mobile apps. Trying to get people to install their app can be difficult, but when done properly it can provide an excellent return on investment. Until now, however, people had to rely on the stats provided by the ad network itself, […]
Analytics Academy Launches App Analytics Course
Creating mobile apps has become a multi-billion dollar per year industry, and one that many people are working on becoming a part of. While there has been a lot of success in this area, it has often been difficult for developers to learn how to properly market their app, and how to make money from […]
Bulk Edit Functions now available in Bing Ads Platform
Bing Ads has just announced that they have released an advanced bulk edit function within their platform that will allow users to make large changes to things like keywords, campaigns, ad groups and regular ads. The newly updated feature will allow you to make fast and easy updates to a wide range of different items. […]
BingAds Releases Powerful InfoGraphic about their Audience Reach
Bing has recently produced and released an infographic that shows just how large of an audience they are able to reach through the Bing Yahoo Ad Network. The graphic also shows valuable information about what the shopping habits of their audience is. This will, of course, be very valuable to advertisers who are looking to […]
Bing Rolls out Auction Insights to Web Interface
Bing Ads has just announced that they are adding the Auction Insights feature to the campaign page within customer’s user interface. It is currently available in the US only, but they will be rolling it out globally soon. The Auction Insights tool allows you to see what other domains you are bidding against each time […]
Bing Releases Tips for New Year’s Marketing
With everyone focusing on Christmas shopping, and capturing their piece of the massive amount of spending that is going on, it is nice to see Bing looking ahead, even if only a week past Christmas. Bing has just published a quick guide on how to capitalize on the New Year’s Resolutions that everyone will be […]
Google Analytics Publishes Guide on Connecting with Customers
Google Analytics is one of the most powerful tools that a marketer or advertiser has because it will allow them to more accurately identify when and why customers make purchases. To help with that end, they have published a new guide titled, “Measure what Matters Most.” In almost all cases, there is a general path […]
