Optimizing AdWords for Large Scale Campaigns
With Christmas just around the corner many advertisers are really ramping up their efforts to bring in as many customers as possible. Part of these efforts includes buying ads at scale and making sure to get them in front of as many people as possible. Unfortunately, this process can be quite labor intensive and time […]
Google Best Practices publishes Paper on Automating Bids
One of the best ways to make sure you are getting the best results from your Google Ads campaigns is to have bids placed automatically, and adjusted in real time based on a factors that you set. While this is clearly a very powerful option, it can get confusing for many advertisers, especially if they […]
Bing making Updates to how Mobile Targeting Occurs
In Bing’s latest announcement, they have confirmed that they are making some significant changes to how campaigns can target mobile devices. These changes aren’t going to actually roll out until March of 2015, but it is good to get a good understanding as soon as possible. They are calling this ‘phase 2’ of their updates […]
Google Publishes Paper on Remarketing for Search Ads
Google has recently published a new paper titled, “Winning the Second Chance – Reaching High-Value Customers with Remarketing Lists for Search Ads.” This paper is part of the Google Best Practices library and goes into excellent detail about how important ad retargeting really is, and just how beneficial it can be for advertisers. In the […]
Google Publishes iPad Version of Analytics App
Google has finally launched an official iPad app for their popular Analytics program. Google Analytics is, of course, one of the most advanced analytics systems in the world, and used by millions of webmasters and business owners. Up until this point, anyone who wanted to check on their site’s statistics while not at a PC […]
Understanding the AdWords Auction
Did you know that every time a search runs on Google.com an instant auction takes place to decide whose advertisements show and where they show on the page? This is one of the fundamental parts of the AdWords system. It only takes milliseconds to happen and it helps display the most relevant information to searchers every […]
Google Tag Manager Makes Significant Improvements
Google has recently announced some significant improvements to their tag management system. The Google Tag Manager will look and function differently with a brand new API, updated interface and the option to use 3rd party templates within the system. All of these changes are put in place to help make it easier than ever to […]
Bing Ads Editor gets Updates to Navigation, Negative Keywords & Imports
Bing has recently announced the release of the Bing Ads Editor v10.6. It is available from their Bing Ads download center, and will provide you with some important benefits. Specifically it has updates to the navigation, the negative keywords list and import section. Navigation Improvements Navigating the editor is easier than ever with the improvements. First, […]
Updates to Google My Business and AdWords Express Apps
Google has recently announced that they are rolling out some significant changes to their mobile apps for businesses. Specifically, their Google My Business and AdWords express apps are getting an update that will allow users to make better use of all their features no matter where they are. These apps have always been useful tools […]
Podcast Episode 5: AdWords Keyword Research & Match Types
This week David, Ryan and I discuss keyword research and Match Types in AdWords. Where can you get ideas for your keywords lists? What are the 5 keyword match types in AdWords and which ones to use? These are some of the topics covered in this week’s episode on Geeks Round Table. Have a listen […]
