Bing Ads Expands Opportunities Tab to All Markets
The Bing Ads opportunities tab was released in the US last August. This program has helped many advertisers get specific campaign performance optimization suggestions from Bing, and see an estimated impact of taking the suggestions and putting them into place. Overall this feature has gotten a very positive reception, and now Bing Ads is officially […]
Bing Ads Launches Universal Event Tracking
Bing Ads has recently made the official launch of a new ability that will help advertisers define and track goals for their ads. This new option is called Universal Event Tracking (UET) and it will benefit advertisers by helping them to get the most out of their advertising investment. By using the UET program, you […]
Google Busts Myths about Online Impact to In-Store Shopping
There has been a lot of talk about how online research and even the use of smart phones in the stores has impacted the shopping habits of people in brick and mortar stores. Rather than just assuming it was all true, Google has recently done some research to figure out what impact these things actually […]
Google AdWords Releases Seasonal Marketing Guide for Online Retailers
As the holiday season rapidly approaches us, Google AdWords has just published some valuable information that will help anyone who does online marketing to get the most out of this seasonal shopping experience. In their post, they talk about the fact that people are starting their holiday shopping earlier than ever, and in some cases […]
Tips on Using Trademarks & Copyrights in Digital Advertising
BingAds has just published a nice introduction on how you can properly use trademarked and copyrighted terms and information in your online advertising. The post goes over some detailed examples of how you can and cannot use these types of things so that you can have the best overall experience, without crossing any legal lines […]
Podcast Episode 3: WordPress Security Primer , Adwords Setup, 2014 Golden Triangle update
In this week’s episode Ryan from DSKnights discusses WordPress Security, David from Matrix Marketing discusses the 2014 Golden Triangle Update and I discuss properly setting up an AdWords account. WordPress Security Primer Web site security starts with physical security you need to make sure your computer systems at the office are secure, just like you […]
Google Updates AdWords Third Party Policy
Many companies hire professional ad management teams (such as us) to manage their AdWords campaigns. These companies are governed by Google’s “Third Party Policy” which helps to ensure companies providing this type of service are acting ethically and providing a fair and valuable service to the customers. Google has recently announced that they are making […]
New Whitepaper on Cross-Board E-Commerce Released from Bing Ads
Marketing online has many advantages to it, one of which is the fact that you can draw the attention of users from around the globe. Bing Ads has recently published a new whitepaper that really shows just how powerful this type of marketing can be. It is focused on European markets, though the information contained […]
Bing Ads Releases Tips for PPC during the Holiday Season
With the holiday season just around the corner, Bing Ads has released a list of important tips on how to best use PPC to get the best possible results. Not surprisingly, going mobile is a major theme throughout the list of tips and other information that they published. Included in the post is some staggering […]
Google AdWords Releases Holiday Shopping Research
Google AdWords has recently partnered with Ipsos MediaCT to survey consumers about their planned shopping behavior for this holiday season. They found a lot of very valuable information that marketers and brands need to be aware of in order to get the most out of their holiday marketing strategies. One of the key points that […]
