Bing Ads Completes Device Targeting Updates
Bing has announced that they have completed their goal of rolling tablets and PCs into a single device target category for their Bing Ads platform. This is an important move that anyone who uses Bing Ads needs to be well aware of. Of course, today’s tablets have virtually the same functionality as most PCs, which […]
Bing Ads Making Significant Changes based on User Feedback
Bing has recently published a post that goes into some depth about the fact that they are listening to customer feedback, and making some key changes and improvements based on what they are hearing. They go into detail about how they are gathering information from customers both online, and in person at a variety of […]
Google Display Network Launching Custom Affinity Audiences
For the past couple of years, marketers and brands have been able to use an AdWords feature called ‘affinity’ to help better target their desired audience. You could choose the ‘type of people’ that would be most interested in your products, and have them see your ads the most. The example that is most […]
Cross-Device Estimated Total Conversions Now Available For Display
Estimated Total Conversions has been active for about a year through the AdWords platform, and it has been used by thousands of advertisers around the world. This program provides valuable insights into how their ads are taking customers from just browsing the web to actually making a purchase. During this initial year, this information was […]
AdWords Expanding Dynamic Remarketing to All Verticals
Dynamic ad remarketing has been shown to be an extremely effective marketing option for many businesses. Google AdWords has been offering this service to a select number of retail verticals for some time, with great success. Due to that success, they have just announced that they will be rolling out this service to all their […]
Bing Ads Offering Free Digital Ad Webinar – October 14, 2014
The Bing Advertising Network is starting off a series of free webinars, which are being offered exclusively to those in the Microsoft Partner Network, to help improve the way people use their services. The first one has been scheduled and announced. This first webinar will help marketers and brands drive more leads and improve their […]
Holiday Checklist & Top Trends Announced from AdWords
The Google AdWords program has just published their official 2014 holiday checklist, as well as some important trends regarding how brands and marketers can get the most out of this holiday season. With about 29% of shoppers planning on beginning their shopping prior to Halloween, it makes sense to really start pushing out your holiday […]
AdWords Improving Display options for Multi-Screen Marketing
Google has recently announced that they will be rolling out changes in the near future to help allow companies and marketers to more easily create high quality ads that will work well on all screen types. The goal will be to help brands to be able to set up one ad type, which will then […]
AdWords Introduces Ad Customizers for Power Users
Google has just announced the launch of a new option for any business that is selling large number of different products. The new service, which is known as ad customizers, will allow you to enter several different pieces of information about your business. This information will then be stored in your account, and can be […]
Bing Ads making Running Ads Easier with Close Variants
Bing Ads has recently announced that they will be updating their US display ads platform to include close variants within their exact match ads. This means that when you set up a single keyword, they will automatically include a variety of keywords that have the same meaning. For example, if you are promoting running shoes […]
