Facebook to Announce Major new Ad Network
According to a recent article in the Wall Street Journal, Facebook is planning on officially announcing a new advertising platform at the Advertising Week conference, held in New York. The new program will move Facebook from an exclusively social media company to a major ad network overnight. The ad network will allow marketers to buy […]
Google AdWords Expanding Local Inventory Ads
In the fall of 2013 Google launched a program called Local Inventory Ads, which allows stores to display their inventory as ads to potential customers, even if they aren’t selling online. Due to the popularity and success of the program, they have recently announced that they are expanding this program to additional countries, and also […]
Improved Design for Ads on Smart Phones
Google has just announced that as of October 15, 2014 they will be allowing individuals and businesses to display their ad extensions in place of their ‘description line 2’ for all mobile ads being shown on smart phones. The move was made, they say, because of the fact that mobile browsing has become so popular, […]
New Ad Callouts Now Available With AdWords
Google has recently launched a new feature to their AdWords program, which will help improve the look and feel of your PPC ads, and has been shown to improve click through rates. The feature, dubbed ‘Callout Extensions’ allow you to add additional text to the ads to draw attention to specific information about your site, […]
Why your business needs an AdWords specialist
Many businesses that have come online ask the question: “now that the site is up, how do we get business?”. This is a valid question. In trying to answer this question many small or medium sized businesses turn to an employee who has some knowledge of how the internet works. Usually the employee does the […]
