Website Traffic Sources Explained
Website Traffic is something anyone with a website knows about. But with all the different types of traffic sources and how they may affect your overall picture and what to do to make them work better for your individual business, it encompasses more than just knowing you have traffic. It needs to be understood on […]
Understanding Your Website Data – Part 1 of Many
With more than 200 metrics, from acquisition to conversion, knowing what data you should be looking at for your website and what metrics you should be tracking, not to mention, how to understand what they are telling you, can be a huge challenge for even the experienced business owner. For most businesses, there is little […]
Harnessing The Power of an Agency for Your Small Business
For any small business, hiring a whole team of people dedicated to one department of their business is likely not an option in the beginning. Having specialty employees is truly a luxury that only the industry giants can typically afford. Most small businesses operate with specific people in the areas of finance, sales and customer […]
Keywords: An Introduction
Keywords are everywhere in digital marketing. You could, in fact, say that they are the foundation on which online success is built. No keywords, lack of relevant keywords, and improper use of keywords can all lead to the demise of your online efforts. Keyword relevance is so important that without understanding your target audience, then […]
Simple Tips for Creating Better Display Ads
Are your Display Ads working out for you? Are you finding they are getting blocked or just simply ignored? You’re not alone. Going that extra mile now to create ads that work is more like going that extra 10 miles. Not only are your display ads often the first impression for consumers on your brand, […]
What Is a Value Proposition?
Value Propositions are the value that companies promise to bring to customers who buy their products or services. When you make a value proposition, you introduce your brand to your target audience. Your introduction lets you tell customers what your brand stands for, what it does, how it does it, and why it should be […]
4 Ways You’re Hindering Your Google Ad Progress
It’s written about a lot and searched for even more (approx 2.7 million times a month according to Google) and generally when something gets written about over and over, searched for over and over, you can bet it’s because it’s not only beneficial, but because people are struggling with it as well. Such is the […]
Lead Generation: Tips For Making Your Efforts Count
Lead Generation is one of, if not the top, element in any businesses overall marketing strategy. Yet very few marketers will say that their lead generation efforts are effective. The world of marketing is constantly evolving from a tactical and platform point of view and if marketers aren’t evolving with it, well, it’s of little […]
Content Calendar: Don’t Just Pencil In the Idea!
If your business has a large, or even moderate, presence in social media marketing or content marketing, a content calendar is a must. Content can become baffling if it’s not strategically thought out in advance. It can become overwhelming putting together engaging ideas on the right platform, at the right time, that will effectively inform […]
Facebook Relevance Score: Out with The Old – In with The New
Back in April 2019, Facebook made some changes to the way they reported ad relevance in a move to offer greater clarity to advertisers and make optimization of ads more actionable. Making relevance, well, more relevant, helps to ensure that the right people are seeing your ads and that those ads are offering up a […]