Building Through Social Advertising: Should You Jump-In with Both Feet?
‘If you build it, they will come’ holds a lot of meaning in the world of social media marketing. Smart advertisers know that they need to go where the people are. And the people are on social media platforms across the board. What was once built as a place where people gathered to share personal […]
Creative Content Rules! The Pros and Pitfalls and How to Make It Work For You!
Marketing has evolved in many ways over the years. No longer are the days of mass mail outs and generically worded radio spots in an attempt to make a sale. The evolution has seen the creation of functional and informative websites, online stores and creative PPC campaigns. Marketing tools and tasks designed with the intent […]
KPIs: A Business Can’t Grow Effectively Without Them
Key Performance Indicators (KPIs) can be used across an entire organization. From overall organization KPIs to dialing down to department level KPIs or even individual KPIs. Essentially, wherever there is an established goal in an organization, a KPI can be developed as a clear way of tracking it. With the fierce competition for most businesses […]
Using Omni-Channel Retailing to Create the Ultimate Customer Experience
“If people are searching for a product on their phones, there is nothing more targeted than serving that item with a picture, description, and price, while letting customers know exactly how far they are located from the product,” says David Buckley. “Easy access to this type of information means a smoother path to a brand’s […]
3 Big Ways to Build Your Business With PPC Advertising
When considering growing your business online there are two possibilities: drive more traffic to increase sales or improve your conversions with the traffic you currently experience. And if you are looking for a way to build through advertising, and don’t want to kill your overall marketing budget with ads that don’t produce, Pay-Per-Click (PPC) advertising […]
Intro to Amazon PPC Marketing
Amazon has totally transformed the way online businesses find customers. This is true not only of actually listing and selling products but also advertising them. Amazon’s PPC (pay-per-click) advertising model shares similarities with other online advertising mediums but boasts a series of unique features. These qualities make it a powerful tool once you master the […]
Facebook Ads Vs. Google Ads: Why Choose Only One!
In today’s highly competitive online marketing world building a top-notch strategy can mean making some tough decisions on where to invest your budget. With their billions of daily users, Facebook Ads and Google Ads are the heavy hitters, the go-to platforms that need to be considered. But these giants have long been seen as rivals, […]
Bing Ads Provides Insights on Combining Content & Search Engine Marketing
Whenever talking about digital marketing today the two biggest topics are content marketing and search engine marketing. In many ways they really go hand in hand quite well. The content used on your site will help it to rank better in the search engines. Quality content also gets shared more, which builds more links to […]
Homepage of Bing Ads Updated for Streamlined On-the-go Performance
Bing Ads has just announced that they are updating the look and layout of their signed-in home page to help people to better get the information they need. The page was set up to help Bing Ads users who want to be able to monitor their ads campaigns quickly and easily, and get the information […]
Great Opportunity for Bing Ads Connect Events in June
Anyone in the digital marketing industry knows that the more you can learn about how these ads work, the more effective you will be at getting great returns on investments. With that in mind, Bing Ads is offering several free “Bing Ads Connect Events” in June to help marketers. These events provide hands-on activities, workshops […]