AdWords announces new Media Partnerships for Mobile App Promotion
As the app industry continues to grow and expand, developers and companies putting these apps out need to have better ways of getting their new apps out there. The competition for getting people to install apps is extremely high, but if you can find a way to attract the users, apps can be extremely profitable. […]
Claiming Your Business’s Bing Places
Bing has made a lot of changes in recent months to help improve the search results and ads that are displayed for local searches. When you type in “Hair Stylist in Tampa Florida” for example, you should see entirely different results popping up than if you typed in “Hair Stylist in New York City.” There […]
Bing Updating How they Match Keywords for Ads
Bing is constantly trying to improve their search results for both their ads and their organic SERPs. The main goal of any search engine is to figure out the intent of the searcher and provide them links to the exact pages that will give them the most help. In addition, of course, they want to […]
Google AdWords Improving Local Search
Google AdWords knows that a growing percentage of people are using search engines to help discover local points of interest. In fact, people searching for phrases followed by “near me” has doubled in the past year and more than 80% of those searches are from mobile devices. This means that people are quickly learning just […]
Four Tips to Increase Walk-In Customers with Bing Ads
Over the past several years digital advertising has grown from a small niche idea online to a marketing strategy that is used by virtually every type of business around. Most people, however, think that this type of advertising is primarily used to drive traffic to a site for brand recognition or online sales. The fact […]
Bing Makes Key Improvements to their Limited Messaging Errors
If you’ve ever used the Bing Ads platform to run a campaign, you have likely run into the “Approved Limited” error message. This has been confusing for many marketers. If you’re not familiar with how the error message worked, there is an example. Marketers would create an ad campaign that targeted one or more locations. […]
Case Study Shows Google Analytics Improves Conversion Rate by 10X
Google Analytics has recently published a new case study that has found that, when used properly, Google Analytics can help to dramatically improve conversion rates. The study looks at Marketo, which is a major marketing automation company. They wanted to improve their own marketing strategy. In order to do that, they knew they needed a […]
Google Analytics Recaps London Hackathon Event
The Google Analytics team recently hosted a “Google Analytics Hackathon” event in London. This type of event is becoming quite popular as it gives major companies the chance to interact with many of the biggest ‘up and coming’ individuals in the tech industry, as well as many others. The point of these types of events […]
AdWords Editor gets Upgraded Features
Google AdWords has just released the latest version of their AdWords Editor, and it has some of the most significant changes since last year’s version 11 update came out. This update is currently available to all AdWords users around the world. In addition to the normal small updates there are a few major changes. These […]
Bing Providing Free Insights from Market Data
Bing has gathered extensive amounts of data about customers, their behavior, marketers and much more over the years. This has allowed them to spot trends and identify areas where marketers are often missing major opportunities. With that in mind, they have put together some important tips and insights that can be very valuable. These tips […]