Value Propositions are the value that companies promise to bring to customers who buy their products or services. When you make a value proposition, you introduce your … [Read more...]
4 Ways You’re Hindering Your Google Ad Progress
It's written about a lot and searched for even more (approx 2.7 million times a month according to Google) and generally when something gets written about over and over, … [Read more...]
Lead Generation: Tips For Making Your Efforts Count
Lead Generation is one of, if not the top, element in any businesses overall marketing strategy. Yet very few marketers will say that their lead generation efforts … [Read more...]
Content Calendar: Don’t Just Pencil In the Idea!
If your business has a large, or even moderate, presence in social media marketing or content marketing, a content calendar is a must. Content can become baffling if … [Read more...]
Facebook Relevance Score: Out with The Old – In with The New
Back in April 2019, Facebook made some changes to the way they reported ad relevance in a move to offer greater clarity to advertisers and make optimization of ads … [Read more...]
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