How to Capture the Moment Seekers with AdWords
Google is used by billions of people around the world who are looking for information to help them take some sort of action in their life. As Google put it in a recent post, they are searching for “I want-to-know, I want-to-go, I want-to-buy” and other similar things. For some of the top countries around […]
Bing Ads Offering Insight to Increase Phone Calls to Your Business
Getting people to call your business has long been an extremely effective marketing strategy. Even though many people are trying to move away from that option and encouraging people to make purchases online to save the cost of hiring customer service professionals, it is still an important option. People often want to be able to […]
Google to Help Small Businesses Reach Customers Better than Ever
One of the most difficult things for a small business to do is get their brand in front of customers. Even in local communities, many people aren’t even aware of many of the small businesses that are there, so it is difficult to support them. Google has long been an effective option for marketing with […]
Google Improving Digital Interaction with TV Ads
People often think about advertising as several different silos that don’t interact with each other. For example, you have digital advertising, which is what most people use for online marketing. Then you have television ads, which are very popular. You also have a variety of other options such as radio, billboards and more. Google is […]
Planning a Successful PPC and SEM Campaign with Bing Ads
When using paid advertising of any type it is important to really think the whole process through. Since you’re spending your hard earned money on the ads, you do have some risk that if it doesn’t convert well that you’ll end up losing a significant amount of money. What is nice about PPC (Pay Per […]
Bing Ads Now Offers App Extensions
It seems like every day now we hear more and more about how mobile browsing is taking over the Internet. Fewer people are using their PCs to surf the web, and that means people spending more time on their smart phones and tablets using their apps. With so many apps published on the various marketplaces, […]
AdWords Offering New and Updated Reporting
Getting the most out of the data available is essential to being able to successfully manage any marketing or advertising campaign. To get that data into usable formats, you need to have the right reporting tools available. Google’s AdWords program has recently announced that they are updating a variety of their reporting tools as well […]
BingAds Helps You Expand Advertising into Canada
For anyone already advertising in the United States, it should feel like a natural progression to extend that advertising into Canada. The time is ripe to start considering crossing the northern border into Canada, if it is something you haven’t already implemented. Statistics show that at least 75% of Canadian citizens live within a hundred […]
AdWords Improves Interactivity For TrueView in-stream
Today, consumers have extremely high expectations when it comes to information. The faster and more accurate, the better. The world we live in is constantly connected and countless moments each day are devoted to searching for answers, the discovery of new things, researching before making decisions or even simple entertainment. Those brands that are most […]
BingAds Allows Facebook Audience Insights for Improved CTR
Wouldn’t it be an amazing development if the salesperson you’ve never had a conversation with at your favorite retail spot already knew what you were looking for before you ever approached them? They could bring you right to your desired purchase without ever having to say hello. The first and most important step in running […]