Businesses Seeing In-Store Traffic from Online Ads
With the constant advance of technology comes ever-present connectivity that skirts defining lines between experiences online or in person. This phenomenon is changing the way people shop, and the way they live. By simply using any device within reach, consumers can locate nearby retailers or check for availability of products in-store within seconds. Most shoppers […]
BingAds Implementing Upgraded URLs
Bing Ads advertisers are also advertising on Google AdWords, and as such, need to transition campaigns from one to the other. To alleviate any extra work needed to transition campaigns between the two, Bing Ads is implementing Upgraded URLs, just as Google AdWords has. How does this affect Bing advertisers? If you’ve already begun, or […]
BingAds Lists Ways to Drive More Traffic
Whatever the end game is for your PPC goals, you want to get people to your site in the most efficient and effective manner possible. Whether you’re concerned with getting foot traffic in the door of your business or racking up the online orders, having a clear idea of what works and what doesn’t is […]
BingAds Blog Gets a Face-lift
The Bing Ads Blog has a new and improved streamlined look that allows for faster, easier navigation and a direct route to find what applies directly to you, the reader. This update is content-driven and focuses on site navigation to make browsing the blog easier and more efficient. A simplification of the main categories lets […]
AdWords Talks Omni-Channel Shopping
When it comes to marketing, one of the hottest topics for major retailers and other brands is Omni-Channel shopping. This is a practice where people are using multiple different tools to complete their shopping. For example, someone may be walking through a retail store at the mall while looking up reviews or sales on their […]
Intellectual Property Applies to Dynamic Ad Text in BingAds
BingAds has recently made a new post about how users are sometimes getting ads disapproved for violations of intellectual property. As most people know, unless you are authorized to, you are not able to use trademarks or other intellectual property for your business. This includes in advertising. So, for example, if a company had the […]
Segmenting Data by Device Types for BingAds
With the most recent update to Bing’s Unified Device Targeting, your Bing Ads campaigns will be getting traffic from all devices. In the past this was not the case since many people did not want their ads on, for example, mobile devices. Thanks to advancements in how ads are displayed and the general way people […]
New Shopping Assistant from Google Drives Foot Traffic
When most people think about online advertising, they assume that it is used for e-commerce sales only. The fact is, however, that SmartPhones today are not just a way to shop online, but are also widely considered a personal ‘shopping assistant’ for those who are in brick and mortar stores as well. It has been […]
Optimizing Mobile Ad Campaigns with Bing
Running a successful mobile ad campaign can be difficult for many people, especially with all the rapidly changing technologies and features. In order to help people get better results, Bing Ads has recently published a post that offers some useful tips and tricks to improve your overall mobile ad strategy. Take a look at the […]
Assisted Conversions – The Real Story Behind Your Marketing Campaign
Assisted conversions in Google Analytics is the least understood and possibly one of the most import metrics to understand. Every single client that we have gets introduced to assisted conversions and it is part of our discussion in our weekly meetings. Assisted conversions, specifically the top conversion paths, shows us the “story” behind the business’s marketing […]