Three New Mobile App Analytics Reports Available from Google
Given the rapid growth in the number and success of mobile apps, most developers are looking for great ways to get the competitive edge that they need. One of the most important things for them is being able to find users, and keep them coming back to their apps again and again. Unfortunately, this can […]
Google Compare for Car Insurance
No matter what you’re buying, one of the best ways to ensure you get the best deal and the best product is by comparing multiple different options side by side. With the goal of helping consumers do just that, Google has recently announced a new option called “Google Compare for Car Insurance.” It is currently […]
Use Top Movers Report to Build Effective Campaigns
It is difficult to keep up with what is going on with your advertising campaigns sometimes. If you’re like most marketers, managing any campaign (especially a PPC campaign) is just one of many different activities you are responsible for throughout the day. Unfortunately, this can often mean having a lack of information that you need […]
Who and How Do I Hire For SEO
Do you need help with search engine optimization (SEO) for your company? It can be a daunting project, but it is also very important. One question leads to another and another until the huge snowball of questions bury you. This is why many companies choose to hire a professional to handle the SEO for them. […]
Getting a Competitive Advantage Using Bing Ads
Are you looking for a competitive edge for your business? Bing Ads along with Bing’s search audience equals competitive advantages in search engines. Michael Porter, a Bishop William Lawrence University Professor at The Institute for Strategy and Competitiveness at Harvard Business School, developed Competitive Advantage. Two key items for an advantage with your business competition […]
New Features on AdWords and How to Use Them
Over 200 products and feature updates launched in AdWords last year. It can be hard to keep track of all the changes, yet it’s also necessary to learn how to use AdWords if you want your business to have the “now” factor. Ad Words wants to help. AdWords is providing two new resources in the […]
BingAds Gives Recommendations for Tax Day Advertising
“Tax Season” presents many business opportunities to make money, and not just for accountants. This time of year offers a wide range of different businesses the ability to get their message in front of people who are really thinking about money like no other time of the year. This is great for those offering financial […]
AdWords Upgrades URLs for Faster And Easier Tracking
Google AdWords has recently implemented a new feature that they are calling, “Upgraded URLs.” The point of the feature is to make it faster and easier to manage and track all your information concerning every click that is placed on one of your advertisements. There will be several great benefits for marketers and advertisers who […]
New Feature to Calculate Shipping in Google AdWords
With an ever-increasing number of shoppers leveraging the power of online purchasing, shipping is one factor that is often neglected until the shopper takes their cart to the cashier in their virtual shopping experience. While this is regarded as the end of the transaction for the purchaser, it is generally viewed as the most important […]
Bing Ads Brings More Focus to Customer Service For 2015
As search engine marketing steadily increases every year, the use of advertising campaigns on Bing Ads platform has seen a significant increase in usage in 2014. As Bing measures the amount of users engaging in SEO across the web, they are now looking to deliver on customer requests and support tickets, while keeping CPCs stable. […]