Google AdWords Releases Bad Advertising Trends from 2014
The world of online advertising has been growing rapidly, and providing many individuals and businesses with some amazing opportunities for growth and success, both online and off. While there is no doubt that there is a lot of benefit coming out of the digital marketing industry, there are also quite a few problems that need to […]
ReMarketing With Google Analytics
Google now makes it easier for customers to enable remarketing campaigns in Google analytics. Their team of experts understand that remarketing can be difficult for those those who are not the savviest of digital marketers. Instead of manually updating all of your site tags, all you simply have to do is toggle between the property […]
Best Practices for Universal Event Tracking
This past October Bing Ads, launched Universal Event Tracking or (UET). This new functionality enables you to track what happens when someone has clicked on your ad. The developers over at Bing were happy to announce this new launch and wanted to share some tips and best practices on how to get the most out […]
BingAds Planning Major Remodel to Reporting
One of the priorities for BingAds in 2015 is going to be improvements to the way their system handles the reporting for their customers. While the current system does provide all the essential information that is needed, it could be better organized and easier to use, which is what the engineers at BingAds are hoping […]
Improve Your Performance With New Bing Ads Feature
Bing ads is launching a new service that will help to improve performance for all its customers. Equipped with faster turnaround times, you will now be able to see your clicks and impressions in less than an hour of them occurring. You will have the ability to have data arrive at your fingertips 10 times […]
Real Time Preview of Bid Changes from BingAds
When you’re starting a new ad campaign it can be difficult to figure out exactly what you want your max bid per click to be. It is important to bid enough to get your ad seen and clicked on, but not so much as to waste your money. In an effort to make this easier […]
Bing to Allow Undoing Changes from the History Tab
When it comes to getting the most out of your advertising budget, nothing is more important than split testing different ideas and seeing what works. While this is the ideal way to optimize your ad performance, it does mean that you’ll have quite a few changes that don’t work out as well as you had […]
BingAds Updates Universal Event Tracking
The Universal Event Tracking feature from BingAds is just over three months old, and they are starting to implement some of the updates and changes that have been requested by their users. Specifically, they are trying to make it easier and more intuitive to use on a regular basis. The following is the most significant […]
New Best Practices for Mobile App Installs Released from AdWords
The competition for mobile apps has been growing at an incredible pace over the past several years. Millions of new apps are introduced to the App Store and Google Play store every year, and that is only expected to increase as time goes on. For many companies that are looking for a way to engage […]
Advertising Beyond the Search Box with BingAds
In an effort to help improve the success marketers have with online advertising, Bing has recently published a post that talks about the importance of thinking beyond the search box. Many businesses focus all their digital marketing efforts on the search engines themselves, that they are missing out on some important opportunities. While spending time […]
