Google Making it Easier to become a ‘Google Trusted Store’
The Google Trusted Stores program has been helping many online merchants find new customers, and build trust with those they are working with. The program allows customers to have confidence that the merchant they are working with is legit, will provide great services, and even that the products are guaranteed. Up until recently, Google had […]
Bing Enhanced Sitelinks Launch Globally
Last September Bing launched their new Enhanced sitelinks for US clients. The program was a success, with many clients getting a lot of benefit from them. Bing has just announced that they are now rolling this great feature to Bing Ads customers throughout all their clients around the world. The Enhanced Sitelinks come in all […]
AdWords Identifies Five Secrets to Success in Product Listing Ads
Google AdWords has recently published a guide to help people create a ‘New Year’s Resolution’ for maximizing the effectiveness of their shopping campaigns. With the help of Google Ads, they want to help all brands and marketers to make 2015 the best year ever. Taking a moment to review the five ‘resolutions for shopping success’ […]
Google Analytics Launches Add-Ons for Spreadsheets
As anyone who uses Google Analytics knows, one of the ways to get the most out of the platform as possible is to export the data into a spreadsheet. This allows you to manipulate it as needed, and easily combine it with data from other sources. In the past, however, it was a largely manual […]
Marketing the Grateful Dead Way
In the latest BingAds Blog, Tina Kelleher talks about how using social media can be a great way to market your business, build relationships with customers, and generally gain the exposure your business needs. Of course, Bing Ads can be a great way to help build your social media presence as well as your brand […]
Successful Advertising & Marketing for Tax Season
When most people think about income taxes, they aren’t thinking about how to properly advertise or market their services. Even if you’re not H&R Block, however, you may be able to capitalize on this important annual event with the right advertising. Each year at this time millions of people start receiving their W2’s and other […]
Google Analytics Announces Webinar on Real-Time Personalization
For marketers today, personalization is a very important concept. Having your advertising customized based on specific locations, likes, search habits and other factors can have a huge effect on how well they perform. This is why Google Analytics is planning a digital webinar that will discuss just how important real-time personalization in marketing can be. […]
BingAds Giving Tips for Valentine’s Day Marketing
While Christmas & New Years were only a few days ago, it is already time for advertisers to start looking forward to the next major spending event. In the US and many other countries around the world, that is Valentine’s Day. BingAds has recently published an article giving some important tips on how you can […]
AdWords Estimated Total Conversion Update
When Google released Estimated Total Conversion (ETC), the goal was to get a more accurate picture of what your ads are driving. The reason is because the world is so multi-dimensional — someone might search and but rather than buy something on your website, they will download your application, call your store, scan a barcode, […]
Bing Tips for Content Sharing on Social Media
In a recent post on the Bing Ad’s blog, Microsoft employee Tina Kelleher went over some tips for small business with regards to content sharing. All it takes is one person to share your content for it to begin spreading, which will increase traffic and in turn generate sales. It’s easy to give up on […]
