Digital Marketing Agency

Inwurx

PPC Audits & Consulting

PPC Audits & Consulting

Optimize Your PPC Campaigns with Expert Audits and Consulting Services

At Inwurx, we specialize in helping businesses get the most out of their pay-per-click (PPC) campaigns through comprehensive audits and consulting. Whether you’re already running PPC campaigns or planning to start, our expert audits identify areas of opportunity, inefficiencies, and potential improvements. With over 20 years of experience and as a Google Premier Partner, we leverage the latest tools and strategies to deliver actionable insights that improve performance and drive better results.

What is a PPC Audit?

A PPC audit is a thorough review of your existing campaigns, analyzing every aspect of your advertising efforts to identify what’s working and what needs improvement. Our audits focus on performance metrics, targeting strategies, ad copy, bidding, and more. By conducting a detailed audit, we can help you optimize your campaigns, lower your costs, and increase your return on ad spend (ROAS).

Key Benefits of a PPC Audit:

  • Increased efficiency: Identify and eliminate wasted ad spend.
  • Improved performance: Optimize keywords, targeting, and bids to boost conversions.
  • Maximized ROI: Ensure every dollar is spent wisely to achieve better results.

Our Approach to PPC Audits

At Inwurx, we take a data-driven, step-by-step approach to auditing your PPC campaigns, ensuring no stone is left unturned. Here’s how we conduct our audits:

1. Campaign Structure Review

We start by reviewing the overall structure of your PPC campaigns, ensuring they are organized in a way that allows for effective targeting, budget allocation, and performance tracking. This includes examining:

  • Ad group organization based on themes or products.
  • Keyword segmentation to avoid overlap and competition within your own campaigns.
  • Budget distribution to ensure high-performing campaigns receive adequate resources.

2. Keyword Analysis

Keywords are the backbone of any PPC campaign. We conduct a thorough analysis of your current keyword strategy to:

  • Identify high-performing keywords to focus on.
  • Discover new keyword opportunities, including long-tail keywords.
  • Eliminate underperforming or irrelevant keywords to reduce wasted spend.
  • Implement negative keywords to filter out low-quality traffic.

3. Ad Copy and Creative Review

We examine your ad copy to ensure it’s engaging, relevant, and aligned with the search intent of your target audience. Our audit covers:

  • Headline relevance to keywords and user queries.
  • Call-to-action effectiveness in driving clicks and conversions.
  • Ad variations for A/B testing to identify the best-performing messaging.

4. Landing Page Alignment

Landing pages play a crucial role in converting clicks into leads or sales. We review your landing pages to ensure they are optimized for the ads they support. This includes:

  • Relevance to the ad content and user expectations.
  • Load speed to prevent visitors from bouncing.
  • Conversion-focused design with clear calls to action (CTAs).

5. Targeting and Audience Segmentation

We review your audience targeting strategies to ensure your ads are reaching the right people. This includes:

  • Geographic and demographic targeting for local and global campaigns.
  • Device targeting to optimize ads for mobile, desktop, or both.
  • Custom audience segmentation based on user behavior, interests, and more.

6. Bid Strategy Review

Our team analyzes your bidding strategies to ensure you’re getting the most value for your budget. We assess:

  • Manual vs. automated bidding options based on your campaign goals.
  • Cost-per-click (CPC) analysis to find opportunities for savings.
  • Ad position tracking to ensure your ads are appearing in optimal positions without overspending.

7. Performance Metrics Evaluation

We deep-dive into the data to evaluate the performance of your PPC campaigns, including:

  • Click-through rate (CTR) to measure ad engagement.
  • Conversion rate to track how many clicks result in leads or sales.
  • Cost-per-acquisition (CPA) to understand the cost of acquiring each customer.
  • Return on ad spend (ROAS) to ensure your campaigns are profitable.

PPC Consulting Services

In addition to our audits, we offer PPC consulting services to help you develop and execute a winning strategy. Whether you need ongoing support or a one-time consultation, we provide expert advice on every aspect of PPC management, including:

  • Campaign planning and strategy development based on your business goals.
  • Advanced targeting techniques to reach niche audiences.
  • Optimizing PPC for eCommerce, including Shopping Ads and dynamic remarketing.
  • Scaling PPC campaigns to grow your business as your needs evolve.

Why Choose PPC Consulting from Inwurx?

  • 20+ Years of Experience in creating and managing successful PPC campaigns.
  • Google Premier Partner, giving you access to cutting-edge tools and insights.
  • Customized Strategies tailored to your business needs, industry, and target audience.
  • Data-Driven Decisions backed by performance metrics and real-time analytics.

Why You Need a PPC Audit

Running PPC campaigns without regular audits can lead to wasted budget, underperforming ads, and missed opportunities. With a detailed PPC audit from Inwurx, you’ll:

  • Identify gaps in your campaigns: We uncover areas where your campaigns can be improved, such as missing keyword opportunities, misaligned ad copy, or inefficient budget allocation.
  • Boost campaign efficiency: By removing underperforming keywords, refining ad copy, and optimizing bids, we help you get more value from every dollar spent.
  • Increase your ROI: Our audits focus on driving better performance while minimizing costs, resulting in a higher return on your ad spend.

Ongoing Campaign Optimization

After completing your PPC audit, we don’t just hand over a report—we provide ongoing consulting and optimization services to ensure your campaigns continue to perform at their best. Our team will:

  • Implement the audit findings to improve your campaigns.
  • Monitor performance metrics to ensure continued success.
  • Make adjustments as needed based on real-time data, trends, and market conditions.

Why Choose Inwurx for PPC Audits & Consulting?

  • 20+ Years of Experience helping businesses improve their PPC campaigns through data-driven audits and consulting.
  • Google Premier Partner with access to advanced tools and insights to optimize your ad spend.
  • Customized Solutions tailored to your specific business goals, budget, and industry.
  • Proven Results in improving PPC performance, increasing conversions, and maximizing ROI.

Ready to Improve Your PPC Campaigns?

Let Inwurx help you unlock the full potential of your PPC campaigns with a comprehensive audit and expert consulting services. Contact us today to schedule a free PPC audit and consultation.