CPM Calculator

CPM

Fill in the form to Calculate your Cpm.

Total cost of a campaign

To find the cost of an online campaign, enter:

  1. CPM: (cost per 1,000 impressions)
  2. Number of impressions

Cost per 1,000 impressions (CPM)

Cost per 1,000 impressions (CPM)

  1. Total cost of campaign
  2. Number of impressions

Number of impressions

To find the total number of impressions you can get for your budget, enter:

CPM Calculator – Calculate Cost Per Thousand Impressions

Use our free CPM calculator to quickly determine your cost per mille (cost per thousand impressions) for digital advertising campaigns. Simply enter your campaign cost and impressions to get instant CPM calculations.

What is CPM?

CPM stands for “Cost Per Mille” (mille meaning thousand in Latin), also known as cost per thousand impressions. It’s a standard pricing model in digital advertising that measures how much you pay for every 1,000 ad impressions served to users.

How to Calculate CPM

The CPM formula is straightforward:

CPM = (Total Campaign Cost ÷ Total Impressions) × 1,000

For example, if you spend $500 on a campaign that generates 100,000 impressions:

CPM = ($500 ÷ 100,000) × 1,000 = $5.00

How to Use This CPM Calculator

  1. Calculate Total Campaign Cost: Enter your CPM rate and number of impressions to find total cost
  2. Calculate CPM: Enter your total campaign cost and impressions to determine your CPM
  3. Calculate Impressions: Enter your budget and CPM to find how many impressions you can afford

Average CPM Rates by Platform (2025)

  • Google Ads Display: $3.12 average
  • Facebook/Instagram (Meta): $8.17 average
  • YouTube: $3.53 average (up to $15+ for premium content)
  • LinkedIn: $7.85 average
  • Twitter/X: $6.46 average

CPM Calculator FAQ

What’s a good CPM rate?

A good CPM varies by industry and platform. Generally, $1-$5 CPM is considered reasonable for display advertising, while premium placements can range from $10-$20+ CPM.

How is CPM different from CPC?

CPM charges per 1,000 impressions regardless of clicks, while CPC (Cost Per Click) only charges when someone clicks your ad. CPM is better for brand awareness, CPC for direct response campaigns.

When should I use CPM bidding?

Use CPM when your goal is brand awareness, reach, or when you have high-performing creative that generates good engagement rates naturally.

Can I convert CPM to other metrics?

Yes, you can calculate CPC from CPM using your click-through rate: CPC = (CPM ÷ CTR) ÷ 10. For example, $5 CPM with 2% CTR = $2.50 CPC.

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